About FVComm

Hi ! Belgian, I'm living in Ottawa since end of June 2016 with my husband, my 2 teenagers and my dog. I'm enrolled in a Master in Communication at the University of Ottawa. My areas of predilection are communication, healthcare, well being. My passion is photography. I'm French speaking native, I also speak English and Dutch.

De l’utilité des “RP”…

Très bon article qui met en valeur les relations publiques…

Les relations publiques sont-elles utiles aux entreprises émergentes?

Marc-Antoine Ducas Président-directeur général, Netlift

Dans le monde des ingénieurs et des entreprises émergentes, où j’évolue depuis le début des années 2000, ceux qui croient que c’est une bonne chose d’investir dans les relations publiques sont rares. Très rares. Désolé, mais s’il y a une croyance tenace dans cette communauté, c’est que «les RP, c’est surévalué».

J’ai fondé Netlift, une application de covoiturage qui met en relation conducteurs et passagers. En tant que chef d’entreprise, je suis convaincu que l’élément incontournable de la gestion, c’est la mesurabilité. On doit pouvoir tout mesurer si l’on veut améliorer l’entreprise: des employés aux ventes, des espaces de travail à la recherche et au développement, en passant par la direction des communications et du marketing.

En tant que chef d’entreprise, je suis convaincu que l’élément incontournable de la gestion, c’est la mesurabilité.

Chez les geeks, un bon produit est censé se vendre tout seul. Quand on répare soi-même sa mobylette ou son ordinateur, le réflexe n’est pas d’axer sa décision d’achat ou son comportement social sur des tendances vues et lues dans les médias. Pas besoin.

Reste qu’un bon travail de RP peut être très payant. Mais comment en être sûr? Comment quantifier le rendement d’investissement?

Chez Netlift, nous avons résolu le problème de cette façon. Tout dollar investi en RP qui amène un client à télécharger notre application et à créer son profil est considéré comme du marketing. Nous appelons cela le coût du lead, et nous tâchons de l’améliorer sans arrêt.

Les monstres que sont devenus Facebook et Google nous aident techniquement, mais il reste un élément capital qu’ils ne font pas, celui de créer du sens, une pertinence narrative pour ceux à qui s’adresse notre produit. La crédibilité d’une nouvelle provenant de journalistes respectés génère de la valeur. Et c’est là qu’un bon partenaire RP s’avère précieux.

Les monstres que sont devenus Facebook et Google nous aident techniquement, mais il reste un élément capital qu’ils ne font pas, celui de créer du sens, une pertinence narrative pour ceux à qui s’adresse notre produit.

J’ai enfin compris récemment l’avantage d’une bonne campagne de relations publiques menée par une équipe qui maîtrise la chaîne de valeur, connaît les besoins d’une startup et est en mesure de synchroniser les actions de relations publiques avec les modes de mesure employés à l’interne.

Nous avons mis au point ensemble un modèle qui nous permet maintenant d’établir la corrélation entre des reportages ou articles provenant d’un journaliste professionnel ou dans un média, comme un article dans La Presse+, un reportage télé ou une entrevue radio à Paul Arcand, et les activités générées par ces médias sur notre plateforme. Ce n’est pas aussi étroitement lié que dans des outils purement numériques, mais c’est suffisamment probant pour que nous puissions mesurer l’impact réel des médias de masse sur notre volume d’affaires. Lors d’une campagne de RP réalisée l’automne dernier, nous avons pu constater, par exemple, qu’un texte dans La Presse+ suscitait davantage de conversions (c’est-à-dire un téléchargement suivi d’une action comme la création d’un profil) qu’un reportage radio ou télé. Ces derniers génèrent beaucoup de clics sur notre site, mais le taux de conversion est moindre. Nous pouvons mesurer la durée de vie et l’impact d’un reportage ou d’un article sur nos activités commerciales, mais aussi identifier le type de clientèle qui réagit à divers types de diffusion.

L’expérience nous a permis d’élaborer et de soutenir des hypothèses pour notre plan d’affaires. Il m’est maintenant possible, comme chef d’entreprise, de justifier un budget de RP qui génère de nouveaux clients et de livrer des résultats tangibles à mes actionnaires. Bref, je ne suis plus sceptique face aux RP: elles peuvent réellement s’avérer un outil mesurable et concret pour notre croissance. Croyez-moi, c’est précieux.

Beat stress at work !

“The ability to stay calm under pressure is a massive predictor of performance. Here are five strategies that you can start using today.” says Dr Travis Badberry in his article :

Tips to Beat Stress at Work

How Successful People Beat Stress

There are two kinds of people in this world: those who believe they can make things happen and those who believe things happen to them.

The first group are convinced that the outcome of their lives and careers is more or less in their own hands, and they wouldn’t have it any other way.

The second group take more of a Forrest Gump approach—they sit around and wait for the bus to take them somewhere.

University of Florida psychologist Tim Judge and his colleagues have shown overwhelmingly that people who feel that they control the events in their lives (more than the events control them) and are confident in their abilities end up doing better on nearly every important measure of work performance.

In Judge’s studies, these individuals—we’ll call them “the Empowered”—were found to do the following:

  1. Sell more than other employees do
  2. Give better customer service
  3. Adjust better to new assignments
  4. Take home an average of 50 to 150% more in annual income

In Good Times And Bad

Of course, when good times are rolling, nearly all of us believe we have the world by the tail. What makes the Empowered in Tim Judge’s studies special—whether they work the shop floor or in the C-suite—is that they don’t get overwhelmed when the going gets tough.

Just like you, the Empowered feel intense stress and anxiety when hard times strike, but they use this anxiety differently. Since the Empowered believe that they have control over the outcomes in their lives, their anxiety fuels passion instead of pity, drive in lieu of despair, and tenacity over trepidation.

Whether the Empowered find themselves presiding over a division with tanking revenues, on the receiving end of a scathing performance review, or staring yet another job-hunting rejection in the face, they refuse to wave the white flag. They redouble their efforts.

Here’s How It Works

The empowered outperform everyone else because the ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, and we’ve found that 90% of top performers are skilled at managing their emotions in times of stress in order to remain calm and in control.

Anxiety is an absolutely necessary emotion. Our brains are hard-wired such that it’s difficult to take action until we feel some level of anxiety (also called stress). In fact, performance peaks under the heightened activation that comes with moderate levels of anxiety.

The trick is to manage your stress/anxiety and keep it within optimal levels in order to achieve top performance.

We all know that living under stressful conditions has serious physical and emotional consequences. So why do we have so much trouble taking action to reduce our stress levels and improve our lives? Researchers at Yale have the answer. They found that intense stress actually reduces the volume of gray matter in the areas of the brain responsible for self-control.

As you lose self-control, you lose your ability to cope with stress. It becomes harder for you to keep yourself out of stressful situations, and you’re more likely to create them for yourself (such as by overreacting to people). The Yale research shows us why so many people get sucked into progressive rounds of greater and greater stress until they completely burn out (or worse).

Dwindling self-control is particularly scary when you consider that stress affects physiological functions in the brain, contributing to chronic diseases like hypertension and diabetes. And stress doesn’t stop there—it’s linked to depression, obesity, and decreased cognitive performance.

Here’s How You Do It

If you don’t have the tools in place to keep your anxiety in check when it comes on strong, you’ll never realize your full potential.

You can get better at managing the anxiety you inevitably feel when facing difficult and uncertain situations. You just need to follow the steps that successful and empowered people take to keep their anxiety from taking over.

The key thing to understand before getting started is that you are indeed facing uncertainty—the outcome of your future has not been decided. It’s up to you to develop the beliefs and mental toughness that will make you one of the Empowered.

Step 1: Expect and Prepare for Change

People change and businesses go through ebbs and flows. It’s a fact that even the Empowered in Judge’s study can’t control. They’ve found themselves out of work. Their companies have fallen on tough times. The difference is that they believe they are fully capable of dealing with changes and making something positive happen.

In other words, they are mentally prepared for change—and you can be too.

If you don’t anticipate change naturally, you need to set aside some time regularly—either every week or every other week—to create a list of important changes that you think could possibly happen. The purpose of this task is not to predict every change you’ll face. Rather, it will open your mind to change and sharpen your ability to spot and respond to impending changes. Even if the events on your lists never happen, the practice of anticipating and preparing for change will give you a greater sense of command over your future.

Step 2: Focus on Your Freedoms, Not Your Limitations

We’ve all had the old mantra life isn’t fair beaten into our brains since we were young. This mantra is a voice of despair, anxiety, and passive inaction. While it’s true that we sometimes have limited ability to stop negative events from occurring, we are always free to choose our response.

On your list of possible changes from step one, jot down all of the positive ways in which you can take action and respond to each change. You’ll surprise yourself with how much control you can wield in response to seemingly uncontrollable circumstances.

Step 3: Re-write Your Script

Step three is going to be the hardest because it requires you to change the mode of thinking that you’ve grown accustomed to. Over time, we all develop mental scripts that run through our heads and influence how we feel about our circumstances and what we do in response to them. These scripts go so far as to tell us what to say and how to act in different situations.

In order to be empowered, you’ll need to rewrite your script.

To do this, recall a tough time you went through recently. What was it you believed about your circumstances that prevented you from making the most of your situation or responding more effectively?

Write this script down, and label it your hard-luck script.

Since hindsight is 20/20, go ahead and write a more effective and empowered mental script that you wish you had followed next to it. This is the empowered script you will use to replace your hard-luck script.

File these away so that you can pull them out and study them whenever you are facing stress or strong anxiety. When you do pull your scripts out, compare your present thinking to your hard-luck and empowered scripts. This will keep you honest and enable you to adjust your thinking so that you’re operating from an empowered script.

These periodic reminders will eventually rewrite your scripts completely, enabling you to operate from an empowered script at all times.

Step 4: Spot and Stop Negative Self-Talk

A big step in managing stress and anxiety involves stopping negative self-talk in its tracks. The more you ruminate on negative thoughts, the more power you give them.

Most of our negative thoughts are just that—thoughts, not facts.

When you find yourself believing the negative and pessimistic things your inner voice says, it’s time to stop and write them down. Literally stop what you’re doing, and write down what you’re thinking. Once you’ve taken a moment to slow down the negative momentum of your thoughts, you will be more rational and clear-headed in evaluating their veracity.

You can bet that your statements aren’t true any time you use words like “never,” “worst,” or “ever.” If your statements still look like facts once they’re on paper, take them to a friend or colleague you trust and see if he or she agrees with you. Then the truth will surely come out.

When it feels like something always or never happens, this is just your brain’s natural threat tendency inflating the perceived frequency or severity of an event. Identifying and labeling your thoughts as thoughts by separating them from the facts will help you escape the cycle of negativity and anxiety and move toward a positive new outlook.

Step 5: Count Your Blessings

Taking time to contemplate what you’re grateful for isn’t merely the “right” thing to do; it also lessens anxiety because it reduces the stress hormone cortisol by 23%.

Research conducted at the University of California, Davis, found that people who worked daily to cultivate an attitude of gratitude experienced improved mood, energy and substantially less anxiety due to lower cortisol levels.

Bringing It All Together

Overwhelming anxiety and empowerment are mutually exclusive. Any time you are overcome with enough stress/anxiety to limit your performance, just follow the five steps above to empower yourself and regain control.

La communication est-elle un vrai métier… ?

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Si la communication est une des fonctions les plus fantasmées, désirées ou détestées, c’est surtout un écosystème de métiers qui évolue à très grande vitesse, principalement depuis l’explosion du numérique. C’est une fonction qui s’est tardivement professionnalisée et qui exige toujours beaucoup de pédagogie, tellement elle semble insuffisamment connue, autant par ceux qui pourraient la réduire à un gadget coûteux et futile que par d’autres qui s’imagineraient compétents pour l’exercer.

Ensemble de compétences

Est communicant celui qui sait exploiter une idée et la valoriser, donner du sens au choix d’une couleur, écrire un discours impactant à prononcer. N’est pas communicant celui qui parle le plus fort et/ou impose ses vues, mais plutôt celui qui sait convaincre et parfois même… se taire. Est communicant celui ou celle qui est capable d’avoir une vision globale d’un projet, qui s’inscrit dans une stratégie, qui en maîtrise et en assure la mise en œuvre, tant au niveau des moyens humains que budgétaires, en tenant compte des contraintes techniques, juridiques ou calendaires, avec des exigences opérationnelles et rédactionnelles, typographiques et graphiques; celui ou celle qui est capable de gérer une réputation ou une crise, à une époque où l’instantanéité rythme les journées, au son des notifications des smartphones.

Il n’est pas facile d’être performant en communication, car tout le monde estime pouvoir faire mieux que vous. Pour citer le psychiatre Carl Gustav Jung, «réfléchir, c’est difficile, c’est pourquoi la plupart des gens jugent», et donnent leur avis, évidemment sans légitimité professionnelle. E ce point de vue personnel, affectif et gratuit peut devenir une prise de position faisant autorité, du fait de la position hiérarchique de l’intéressé dans l’organisation.

Pas un variable d’ajustement

La communication serait donc un métier si facile et si agréable que tout le monde pourrait le faire. Demandons-nous alors pourquoi ces personnes qui s’autoproclament communicantes, avec une manifeste surestimation d’elles-mêmes, ont préféré s’engager dans des filières apparemment plus compliquées, plus pénibles, plus stressantes…
Je n’ai jamais vu un DAF [directeur administratif et financier] ou un DSI [directeur des systèmes d’information] être contesté dans ses compétences par des jugements personnels. D’ailleurs, personne ne s’autoriserait à leur donner des leçons de fiscalité ou de code. A l’inverse, nombre de mes collègues directeur de communication recevront tout au long de leur carrière des avis tranchés, voire des consignes les invitant à commettre des fautes techniques, juridiques, éthiques, typographiques…

Le communicant n’est ni un marchand de rêve, ni un faiseur de miracle. La communication n’est pas non plus la variable d’ajustement de l’inorganisation des autres. Associer la com’ à la fin d’un projet, c’est de l’incompétence ou une faute professionnelle de la part du chef de projet ou de sa hiérarchie. C’est pourtant parfois encore le cas suivant l’entreprise, l’autorité qui est accordée à la communication et l’autorité professionnelle de celui ou celle en charge de la diriger.

Des professionnels

Être communicant est un vrai métier, rigoureux et de labeur. Un métier de disponibilité vis-à-vis des autres, où l’on ne compte ni ses soirées ni ses week-ends. C’est un métier artistique, qui permet aux créatifs de s’exprimer, mais aussi juridique, technique et logistique, qui impose le respect de règles et de processus. S’il bénéficie de plus en plus d’outils, c’est un métier dont les résultats ne sont pas scientifiquement garantis et qui conserve donc une part d’incertitude, liée aux aléas de l’humain, de la technique, de l’actualité, de la météo, de la politique ou d’événements imprévisibles…

Oui, la communication est un métier. Et la gestion de crise, de plus en plus fréquente, dans un monde surexposé et commenté, en est un révélateur aux yeux des acteurs internes de l’entreprise.

Oui, la communication est une affaires de professionnels, qui anticipent les crises et s’y préparent quand tout va bien, en formant les dirigeants à la prise de parole ou les collaborateurs au bon usage des réseaux sociaux, en travaillant le référencement naturel de l’entreprise sur le web, pendant que d’autres la ramènent pour donner leur avis, sans vision d’une stratégie de communication, sans connaissance des impacts et conséquences de chaque action, sans compétence pour un vrai métier qui n’est juste pas le leur…

7 Tips to Stop You from Worrying About Things You Can’t Control

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1. You can’t control everything that happens to you, but you CAN control the way you respond.  And in your response is your greatest power.  Yes, most of your stress comes directly from the way you think and respond, not the way life is.  Adjust your attitude, and all that extra stress is gone.

 

2. Don’t bother worrying about whether there will be problems.  There will be plenty of them, and you’ll work your way through every one of them.

 

3. If you worry too much about what might be, and wonder too long about what might have been, you will ignore and completely miss what is.  Realize that worrying is a misuse of your incredible creative energy.  Instead of imagining the worst, imagine the best and how you can bring it about. 

 

4. Today is a choice.  Today, choose grace over impatience, beauty over negativity, and presence over panic.

 

5. There is absolutely nothing about your present situation – even the aspects you can’t control – that prevents you from making progress, step by step.

6. You are alive and breathing, so act like it.  Let go of what’s wrong and grab a hold of what’s right.  Make things happen, and then let things happen.  Learn, accept, explore, create and experience, every single day, one tiny step at a time.  

 

7. Keep being mindful.  Keep breathing deeply.  Things ultimately turn out best for people who make the best out of the way things turn out.

10 Reasons Why Advertising Campaigns Fail

Excellent article… Yes, advertising gurus are not yet the kings of the world… Customers still have the last word 🙂

10 Reasons Why Advertising Campaigns Fail, Published on February 28, 2017 by Steve Klein

CEO + Growth Strategist

Branding + Digital Marketing (SEO, SEM) Specialist, Contract CMO

A prospective client called me last week, complaining that his latest radio and TV advertising campaign wasn’t working. He wanted my opinion about why, and some recommendations to turn the campaign around. When I talked with him further and checked out the creative, I was reminded about the 10 reasons why most campaigns fail.

  1. THE DESIRE FOR INSTANT RESULTS. The ad that creates enough urgency to cause people to respond immediately is the ad most likely to be forgotten immediately once the offer expires. Such ads are of little use in establishing the advertiser’s identity in the mind of the prospective customer.
  2. NOT BUYING ENOUGH FREQUENCY. Research shows that it takes 6 or 7 times for an ad to motivate a prospective customer to pick up the phone, visit a store or make a purchase online. For a media mix to be effective, each element in the mix must have enough repetition to establish retention in the mind of the prospect. Too often, however, the result of a media mix is too many people reached without enough repetition. Years of experience have taught me over and over that advertising is a game of repetition.
  3. ASSUMING THE OWNER KNOWS BEST. Most business owners are quite unqualified to see their company or product objectively. Too much product knowledge often leads them to talk about features that prospective customers don’t really care about, or answer questions no one is asking.
  4. UNSUBSTANTIATED CLAIMS. Advertisers often claim to have what the customer wants, such as “highest quality at the lowest price,” but fail to offer any evidence. An unsubstantiated claim is nothing more than a cliché that prospective customers get tired of hearing. You must prove what you say in every ad.
  5. CREATING ADS INSTEAD OF CAMPAIGNS. It is foolish to believe a single ad can ever tell the entire story. The most effective, persuasive, and memorable ads are like a rhinoceros: they make a single point, powerfully. An advertiser with four of five different things to say should commit to a campaign of at least two or three different ads, repeating each ad enough to stick in the prospective customer’s mind.
  6. RELYING ON LATE-WEEK SCHEDULES. Advertisers often schedule their ads on Thursday and Friday, saying, “We need to reach the customer just before he or she goes shopping”. Why do these advertisers choose to compete for their customer’s attention each Thursday and Friday when they could have a quality conversation with prospective customers on Sunday, Monday and Tuesday?
  7. GREAT PRODUCTION WITHOUT GREAT COPY. Too many ads today are creative without being persuasive. Slick, clever, funny, creative, and different ads are poor substitutes for informative, believable, memorable and persuasive ones.
  8. FORGETTING THE WEBSITE. Research shows that over 90% of prospective customers visit an advertiser’s website after seeing or hearing an ad, before they proceed further and make a purchase decision. Yet many advertisers forget to feature the products or services that they are selling on the home page of their website.
  9. BUYING ADS ON THE WRONG STATION OR WRONG MEDIA. Many advertisers fail to take the time to think through the targeting of their campaign, and write down critically important information on the profiles of the prospective customers that they are seeking to attract. They fall into the trap of buying radio and TV spots on the basis of just the price.
  10. CONFUSING REACTIONS WITH RESULTS. The goal of advertising is to create a clear awareness of your company and its unique selling proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear form the people that they know. When we mistake these types of opinions for results, we create ads that often say nothing of benefit to potential customers.

Want to become creative…?

To be creative is an add-on but if you work on it, with some unusual habits, you may try te become a creative people… Read this article to know the good and unusual habits to follow !

Dr. Travis Bradberry
Coauthor EMOTIONAL INTELLIGENCE 2.0 & President at TalentSmart

I expend a huge amount of my time and energy writing books and articles and working to keep my company innovative. I’ve developed an obsession with some of history’s most creative minds in the hope that I might learn some tricks to expand my own creative productivity.

Some of the things I’ve learned are more useful than others, and some are simply too weird to try.

Steve Jobs, for example, routinely sat on toilets, dangling his bare feet in the water while he came up with new ideas, and Yoshiro Nakamatsu (inventor of the floppy disc) would dive deep under water until his brain was deprived of oxygen, then write his ideas on an underwater sticky pad.

Weird ideas aside, I’ve developed a pretty good understanding of the habits of some of history’s most creative minds. There’s enough commonality between different people that I’ve distilled their habits into strategies that anyone can follow.

Six of these strategies stand out because they have the power to change the way you think about creativity. Give them a try, and you’ll reach new levels of creative productivity.

1. Wake Up Early
Not all creative minds are morning people. Franz Kafka routinely stayed up all night writing, and William Styron (author of Sophie’s Choice, among other best sellers) woke up at noon every day and considered his “morning” routine to be staying in bed for another hour to think.

However, early risers make up the clear majority of creative thinkers. The list of creative early risers ranges from Benjamin Franklin to Howard Schultz to Ernest Hemmingway, though they didn’t all wake up early for the same reasons. Ben Franklin woke up early to plan out his day, while Schultz uses the time to send motivational emails to his employees. For many creative people, waking up early is a way to avoid distractions. Ernest Hemingway woke up at 5 a.m. every day to begin writing. He said, “There is no one to disturb you and it is cool and cold and you come to your work and warm as you write.”

The trick to making getting up early stick is to do it every day and avoid naps—no matter how tired you feel. Eventually, you will start going to bed earlier to make up for the lost sleep. This can make for a couple of groggy days at first, but you’ll adjust quickly, and before you know it, you’ll join the ranks of creative early risers.

2. Exercise Frequently
There’s plenty of evidence pointing to the benefits of exercise for creativity. Feeling good physically gets you in the right mood to focus and be productive. Exercise also forces you to have disconnected time (it’s tough to text or email while working out), and this allows you to reflect on whatever it is you’re working on. In a Stanford study, 90% of people were more creative after they exercised.

It’s no surprise that so many creative and successful people built exercise into their daily routines. Kurt Vonnegut took walks into the nearby town, swam laps, and did push-ups and sit-ups, Richard Branson runs every morning, and composers Beethoven and Tchaikovsky both walked daily.

3. Stick to a Strict Schedule
It’s a common misconception that in order to be creative, one must live life on a whim with no structure and no sense of need to do anything, but the habits of highly successful and creative people suggest otherwise. In fact, most creative minds schedule their days rigorously. Psychologist William James described the impact of a schedule on creativity, saying that only by having a schedule can we “free our minds to advance to really interesting fields of action.”

4. Keep Your Day Job
Creativity flourishes when you’re creating for yourself and no one else. Creativity becomes more difficult when your livelihood depends upon what you create (and you begin to think too much about what your audience will think of your product). Perhaps this is why so many successful and creative people held on to their day jobs. Many of them, like Stephen King, who was a schoolteacher, produced their breakout (and, in King’s case, what many consider his very best) work while they still held a 9 to 5.

Day jobs provide more than the much-needed financial security to create freely. They also add structure to your day that can make your creative time a wonderful release. The list of successful, creative minds who kept their day jobs is a long one. Some notable individuals include Jacob Arabo, who started designing his own jewelry while working in a jewelry shop; William Faulkner, who worked in a power plant while writing As I Lay Dying; and musician Philip Glass, who worked as a plumber.

5. Learn to Work Anywhere, Anytime
A lot of people work in only one place, believing it’s practically impossible for them to get anything done anywhere else. Staying in one place is actually a crutch; studies show that changing environments is beneficial to productivity and creativity. E.B. White, author of Charlotte’s Web, said it well: “A writer who waits for ideal conditions under which to work will die without putting a word on paper.” The same is true for any type of creative work. If you keep waiting until you are in the perfect place at the ideal time, the time will never come.

Steve Jobs started Apple in his mom’s garage, and JK Rowling wrote the first ideas for Harry Potter on a napkin on a train. When you have a creative idea, don’t wait—put it into action as soon as you can. Recording that spark of creativity may very well be the foundation of something great.

6. Learn That Creative Blocks Are Just Procrastination
As long as your heart is still beating, you have the ability to come up with new ideas and execute them. They may not always be great ones, but the greatest enemy of creativity is inactivity.

Author Jodi Picoult summarized creative blocks perfectly: “I don’t believe in writer’s block. Think about it—when you were blocked in college and had to write a paper, didn’t it always manage to fix itself the night before the paper was due? Writer’s block is having too much time on your hands. If you have a limited amount of time to write, you just sit down and do it. You might not write well every day, but you can always edit a bad page. You can’t edit a blank page.”

Picoult’s comment describes all creative activity—the only way to stay creative is to keep moving forward.

Bringing It All Together
In my experience, you must get intentional about your creativity if you want it to flourish. Give these six strategies a try to see what they can do for you.

Career Choices You Will Regret In 20 Years

I would like to share this article… valuable for any professional looking for a new challenge !

Career Choices You Will Regret In 20 Years,
by Bernard Marr

Every day we are faced with choices in our careers that will affect us over the long term. Should I volunteer for that new project? Should I ask for a raise? Should I take a sabbatical? Should I say yes to overtime?

But sometimes we miss the biggest choices that will cause us to look back on our careers 20 years from now with pride and contentment — or regret.

Here are some of the career choices we often make but will regret deeply in 20 years’ time:

Pretending to be something you’re not.

Maybe you’re pretending to be a sports fan to impress your boss, or you’re keeping your mouth shut about something to keep the peace. Maybe you’re pretending that you’re an expert in something that’s really not your cup of tea. But continuously pretending to be something you’re not is not being true to yourself and will keep you feeling empty.

Making decisions based only on money.

Whether we’re talking about your personal salary or your project’s budget, making decisions solely based on money is almost never a good idea. Sure, it’s important to run the numbers, but there are dozens of other factors — including your gut feeling — you’ll want to take into account.

Thinking you can change something about the job.

Much like a relationship, if you go into a job thinking, “This would be the perfect job, if only…” that’s a red flag. Chances are, unless you’re taking a leadership, C-level position, you aren’t going to be able to change things that are fundamentally wrong.

Settling.

You’ve got an OK job, with an OK salary, and OK benefits, but what you really want is… You’re not doing yourself any favors settling for something that is just OK. Believe in yourself enough to go after what you deserve, whether it’s a new position, a pay rise, or an opportunity.

Working 50, 60, 80 hour weeks.

You might think you have to work that much — because it’s expected, because you need the money, because you want to look good to your boss — but no one reaches their deathbed and says, “Gosh, I wish I’d spent more time working.”

Putting friends and family last.

Being successful at your career means surrounding yourself with supportive people — and often, those people aren’t your coworkers or employees, they’re your friends and family. Ruin those relationships and you may find your career success just doesn’t matter as much.

Micromanaging everything.

This applies to your team and employees, but also to life in general. If you micromanage everything instead of sometimes just letting life happen, you’ll find yourself constantly battling anxiety and overwhelm.

Avoid making mistakes.

If you’re actively avoiding making mistakes in your career, then you’re not taking risks. And while you may keep up the status quo, you won’t be rewarded, either. Take the risk. Make the mistake. Own it and learn from it.

Thinking only of yourself.

The best networking strategy you can possibly have is to actively look for opportunities to help others. If you’re always putting yourself and your needs first, you’ll find you don’t get very far.

Not valuing your own happiness.

It’s a sad truth that people often believe they can put off happiness until later, but sometimes later doesn’t come. Prioritize being happy today. That might mean switching jobs, or it might just mean choosing to be happier with the job you’ve got.

What do you think are the biggest career choices people regret? As always, I’d love to hear your ideas and stories in the comments below.