Communications & Social Media Data Curation

Let’s chat about Data Curation…

Follow my data curation on SCOOP IT, identified by 3 topics : “Communications & Social Media”, “Healthcare & Communications” and “Did you know?”

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What is data curation and why do we have to use it ?

Data curation is the art of maintaining the value of data. A Communications & Marketing Specialist must act as a data curator by collecting data from many different sources and then aggregating and integrating it into an information source that is many times more valuable than its independent parts. During this process, data might be annotated, tagged, presented as a big “library”, and published for various purposes. The goal is to keep the data valuable so it can be reused in as many business applications as possible.

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